Call of Duty: Modern Warfare 3 defied all odds last year, setting a new entertainment sales record for the third consecutive year. In just 24 hours, the game grossed $400 million in the US and UK, and went on to gross $1 billion throughout the world in 16 days of availability. Now months later fans still can't get enough, even though some in the business believe Call of Duty could be fading. The truth of the matter is that the brand has been taken to new heights, and between Call of Duty Elite, a Call of Duty XP show, and tons of DLC content, Call of Duty is truly its own phenomenon.
Follow the link for the full story: http://www.gamesindustry.biz/articles/2012-04-18-call-of-duty-transcends-entertainment-in-such-a-massive-way
Written by GamesIndustry